Search Engine Optimization

Search Engine Optimization (Known as “SEO”) is essential to any company who is looking to grow their business. SEO is aimed at driving your website to the first page in Google, Bing and Yahoo! searches in order to drive more people to your website, and in turn boosting your number of clients and revenue. In fact, 97% of people online do not go past the first page when searching for something online, which means that if you aren’t on the first page you will most likely not be found. If this concerns you, contact us for more details. SEO is one of our two categories of major expertise.

 

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Company & Personal Branding

Branding is critical in differentiating yourself or your company as the “go to expert” in your industry. A solid customer-centric, company value based branding strategy will help you find more of your optimal customers (whether you’re looking to find a smaller niche or widen your net — depending on your needs).

 

 

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Social Media Strategy & Management

As you probably know, social media is the name of the marketing game these days, and a solid strategy helps build a trusted company reputation and grow a company’s community and influence. Contrary to popular belief, more social posts isn’t always better — better content and consistency is most important. This is why we combine proven social media following techniques with competitor analysis to build your reputation and social influence.

 

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Email Marketing

Email Marketing has a higher conversion rate than any banner ads that you may come across. Email marketing combined with solid content will build a high level of trust with your current customers, help you welcome in new or prospective customers, and cross-sell and up-sell other products that you or your company offers. It truly is a captive audience of people who want what you have.

 

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Website Development & Hosting

We’re a little obsessive about our sites. We are focused on creating websites that are both beautiful and optimized for SEO and high lead-generating conversion. Your website, in many cases, is your first impression with potential buyers. Statistically speaking, people are more apt to buy from a nice-looking website instead of an older one. Our focus is to make sure that this happens at a higher rate by utilizing best practices and website structure psychology. Additionally, Google announced, as of April 21, 2015, that if your website is not mobile responsive, it will be “dinged” and will not rank as well in organic search, which goes back to SEO and the fact that 97% of people don’t go past the first page when searching online. So, you want to have a website that ranks well, is optimized to get as many customers as possible, and presents your company in the best light possible. That is what we do, and is one of our two highest areas of expertise.

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Pay Per Click Management

Pay Per Click is a great compliment to your overall marketing strategy and pairs with SEO very well. This is a way to saturate online searches for your products and services in order to place your ad in front of someone intending to buy at the moment they will buy. Depending on your industry, this can be a low cost addition to your marketing plan that will pay big dividends. We will manage the entire process for you.

 

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Other Services & Products

We are currently in the process of building out marketing courses to help you implement solid strategies that will help grow your business. This is made or the boot-strapper, the do-it-yourselfer when it comes to marketing your products and services. Its also great for training those in your business who run your marketing efforts. Join our email list to get updated on free helpful content and courses!

 

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