Regardless of the type of business you have, online traffic, conversions and sales are the name of the game when growing your business exponentially. It’s not like the old days when you could put up a website and expect sales to start rolling in. In today’s online marketplace, you have to use tactics that work. Tactics that give you the competitive edge over your competition in search results. Tactics that get those people to opt in or buy when they get to your website.
Here is a list of 23 tactics that will instantly increase online traffic and sales. Is it an exhaustive list? No, but its definitely the best list to get you started (and feel free to leave us a comment with any follow-up questions).
- Use Landing Pages. Send paid traffic to landing pages for products not to the homepage. Or send paid traffic to categories that match the users intent. The point here is that the more efficiently you can send a buyer exactly where he/she wants to go, the better chance you have of closing the deal.
- Product Descriptions for SEO. The text description gives the search engines something to index and keeping the description original will keep the search engines from labeling you as spam. More on the description below.
- Have a Search Field. Don’t you hate it when you can’t find what you’re looking for? Me too. It’s critical that you have a search field on your website, preferably toward the top of the homepage, the navigation bar, or the sidebar. Make it easy for your potential customers to find what they’re looking for.
- Increase Speed. The time it takes for your website to load is very important for online sales. Many people will leave a website if it isn’t loading fast enough, which is why you want that load time fast, so you don’t lose an opportunity to sell more.
- Avoid Shipping Sticker Shock. Over half of all shopping carts online are abandoned and 50% of those are due to shipping costs. If you can, roll the shipping costs into the actual price of your product in order to avoid this 25% loss.
- Cross-sell and Up-sell Your Products to Existing Customers. If you don’t have an email list of your current and previous customers, get to work building it. Utilize this list to help you sell related products or service or to up-sell products or services. For example, if you’re an insurance agency, cross-sell homeowners insurance to your auto insurance policy holders. If they have your homeowners insurance, then up-sell gun insurance to them for their home.
- Invest in High Quality Photography. Good quality photography is an often overlooked element on websites, but is vital in creating engaging and shareable content on your website. Not to mention that if you create Alt text associated with the image, it will help with your search engine optimization (SEO) efforts and help with your organic search ranking on Google and other search engines.
- Survey Visitors and Existing Customers. Using services like SurveyMonkey are great for getting customer feedback. Why is customer feedback so important? If anything, it is to help you know what your customers like and don’t like, and how to tailor your business accordingly in order to get more customers.
- Promote Your Products on Your Homepage. This should be a no-brainer, but the best place to feature your most popular and highest profit-producing products is on your homepage. If a product is already popular, its likely someone else will like it to, so feature it on the page they will most likely come to first — your homepage.
- Make Your Website Mobile-Friendly. With 82% of people researching online before they decide to buy a product or service from a company, it should go without saying that your website should be mobile-friendly in order to be more appealing and optimizing your website for selling more by doing things like your “buy now” buttons larger and easier to click on. (Update: 50.3 % of all ecommerce traffic is from a mobile device)
- Create Quality Product Descriptions. No one knows your business and your products and services like you do. Utilize captivating product/service descriptions to create interest and ultimately more sales.
- Create a Blog. A blog not only gives you more credibility as the trusted expert in your field, it also helps your search ranking results when you have more useful content on your website.
- Post on Social Media Daily. This is a must for your online presence and for getting more eyes on your website. Depending on what your business offers, you’ll want to use social media accordingly. For example, if you have a business selling shoes, you’d want to use Instagram and Pinterest to show off your products.
- Encourage and Promote Reviews. Product reviews are imperative for your product listings online. According to iPerception, buyers are 73% more likely to buy a product from a company with product user reviews.
- Optimize Your Checkout for Convenience. Optimizing checkout for convenience is critical to reaching a high conversion rate. Offer things like persistent shopping cart, pre-filled information, preserve information when errors are made during checkout, and anything that else that will make it easier for your customers to go through the checkout process.
- Optimize Your Email Confirmation and Autoresponders. Be sure that your autoresponders are working correctly and have the correct information, so that you avoid customers thinking that your business lacks professionalism or is inefficient.
- Offer a Chat Feature for Customer Support. This is a way to be in communication with your potential buyer at the time of perchase, which may push him/her over the threshold of buying your product or service. There are many chat features available like LiveHelpNow, Velaro, or WebsiteAlive.
- Utilize Video. Video is arguable the best medium for almost anything online. Kissmetrics has found that it helps significantly to increase sales/conversions by giving an in-depth description of products as opposed to a simple image (although an image is much better than plane text).
- Use Ajax Add to Cart. Ajax is something that can supercharge your online store. Ajax allows you to load a page or a feature on your site without reloading the page by interacting with things like PHP so that you can trigger a feature like add to cart without reloading the page.
- Add a Best Sellers Category. At the end of the day, people tend to buy what their peers suggest. A best sellers category will tell your potential buyer what everyone else is buying and enjoying.
- Set Up Facebook Remarketing Ads. As of this post, there are 1.23 billion people who use Facebook. Yes, billion. With the simple implementation of this tactic, you can market to people who have been to your website on their Facebook newsfeed, which increases the likelihood that they will return and purchase something from you. Here’s a quick tutorial on how to set it up on YouTube.
- Enable Google Analytics Ecommerce Tracking. eCommerce conversion tracking is essential for analyzing and evaluating your eCommerce success. The average eCommerce site converts at around 2-3% online, therefore finding ways to grow beyond the average conversion rate for your industry and previous year-over-year rates will keep you ahead of the curve.
- Sign Up with Google Trusted Stores. Google trusted store will help your products get more readily shown on Google search results and deliver a higher perceived level of trust for the consumer. This should result in increased sales and a better customer experience.
Question: What tactics have you used to instantly, if not quickly, increase your website’s traffic and sales?